Joe’s angle on marketing news you can use.
They’re young, and they shop, but are they fair game to target?
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Picture: images.inmagine.com
Article excerpt:  Kids go shopping on the Web. Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research. The companies surveyed 10-to-14-year-olds [...]
64% of 9-17 year-olds go online while watching TV. What implications does this have for our current and future advertising plans?
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photo by: light under a bushel
Article excerpt: Creating media while consuming it. US consumers are media omnivores, right down to the youngest members of the herd. Grunwald Associates says that in 2007, 64% of the [...]
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