Mele’s Musings » young consumers

Young Consumers Research Purchases Online

August 19th, 2008

They’re young, and they shop, but are they fair game to target?
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Picture: images.inmagine.com
Article excerpt:   Kids go shopping on the Web. Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research.  The companies surveyed 10-to-14-year-olds [...]