Mele’s Musings

Other good articles this past week

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

Tags: Advertising cost, Complaints, consumer reviews, digital music, iTunes, musi, MySpace, online shopping, online video, social shopping, text messages, text messaging, texting, user reviews, video ads, website design, Work, Yahoo, Yelp

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Yahoo to Make Targeted Ads Optional

A company giving customers control over their data?  What’s next?  Anarchy?!?

Picture: blog.speculist.com

Article excerpt:   Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]

Tags: consumer control, personalization, predictive algorithms, targeted ads, Yahoo

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

MySpace: My Portal?

If MySpace becomes a portal, will they be the new category killer?

Picture: businessweek.com
Article excerpt:  News Corp. wants its popular social networking site to be a gateway to the Internet—and go head-to-head with Yahoo and Google lnJust as Yahoo! (YHOO) gets one competitor off its back by quitting merger discussions with Microsoft (MSFT), the Web portal [...]

Tags: email, Google, MySpace, portal, Yahoo

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Yahoo joins Google’s OpenSocial platform

Creating utility across differ social networks makes a lot of sense – or is it just another way the big kids will continue to crush the small kids?
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photo: tendankara library
Article excerpt:  Yahoo Inc. said Tuesday that it was joining rival Google Inc.’s initiative for creating photo-sharing and other social tools that work across the Web. [...]

Tags: Google, MySpace, OpenSocial, platform, portability, social, social networking, Yahoo

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »