Joe’s angle on marketing news you can use.Marketers Love Conversation, Unless the Consumer Starts It
August 19th, 2008
Ain’t it the truth? Everyone claims to want dialogue, but it is rare that resources are actually put against it.
Picture: Bootlegrobot.com
Article excerpt: Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]
