Mele’s Musings

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Woman to Woman, Online

Authenticity appeals to readers, but are advertisers ready to play?
Â
Picture: dooce.com
Article excerpt:  Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband [...]

Tags: authenticity, blogs, female bloggers, Women

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Study Shows Blogging Now ‘Mainstream’ Among Women

Watch out – when blogging becomes more and more of a form of entertainment, not just information, the media shift will only get bigger.

photo: flickr
Article excerpt:   “Blogosphere” may not be a pretty name for it, but it is a pretty attractive destination — for women at least, and maybe for marketers courting them, too.  According [...]

Tags: blogging, BlogHer, Blogosphere, Women

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other Articles of Interest / week of 3.10.08

Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com Â
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]

Tags: AOL, Bebo, Best Buy, brand loyalty, consumer reviews, demographics, E-commerce, Facebook, Men, Mobile, MySpace, online video, PC games, Social Media, streaming, TV watching, videogame advertising, voice technology, widget, Women, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »