Joe’s angle on marketing news you can use.
Is the corporate landing page dead for the new generation? How do we effectively reach the younger audience who is connected, but not necessarily coming to our sites?
blog.une.edu.au
Article excerpt: In today’s Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role [...]
More evidence for “word of mom” – this time more focused on younger moms who are more used to the latest technology.
picture: flickr
Article excerpt: While the daily drill of motherhood is the same no matter how old you are, new research from Moxie Interactive is finding that when it comes to getting the help she [...]
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact. The more important measure is how pass along improves consumers’ impressions of the brand.
photo: dcurbanmom
Article excerpt: When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]
