Mele’s Musings

Other good articles this past week

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

Tags: Advertising cost, Complaints, consumer reviews, digital music, iTunes, musi, MySpace, online shopping, online video, social shopping, text messages, text messaging, texting, user reviews, video ads, website design, Work, Yahoo, Yelp

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Putting a Price on Digital Production

If anyone thinks that making great experiences in digital is cheap, easy, or fast is living in 1999.

creative planet advertising
Article excerpt: Costs Are Rising, but Without a Method of Standardization, How Does the Industry Determine Pay? This was excerpted from the September issue of Creativity. Ever since the first friend-of-a-friend proposed that [...]

Tags: digital advertising, Production Costs, website design

Posted in General | No Comments »

Behavioral psychology unlocks clues to website conversion rates

In light of some of my earlier comments this week, this article is interesting.  Although focused on a par  ticular vendor, the concept of using behavioral psychology makes sense.

Picture: Flickr

Article excerpt:   As retail websites begin to mature, the quest for shoppers, not just visitors, becomes ever more crucial. Some e-tailers try to improve the odds [...]

Tags: behavioral psychology, E-commerce, e-tail, website design

Posted in Digital Commerce News, Digital Marketing News, Issues of Interest | No Comments »