Mele’s Musings » Web 2.0

OMG! UM Finds Web 2.0 Breeding Consumers 2.0, Social Media Attains Critical Mass

June 24th, 2008

As if we needed confirmation – I dare you to find one of your colleagues who does not use some form of Web 2.0 technology.

Image: sachendrafiles.wordpress.com
Article excerpt:   Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms [...]

112 million U.S. adults have broadband at home, up 300% from 2002

April 29th, 2008

Have we reached the tipping point with home broadband?  For those consumers who are more affluent, we surely have.

photo: flickr.com

Article excerpt:  The percentage of U.S. households with broadband Internet connections has grown from 12% in 2002 to 49% today, and 112 million U.S. adults now have high-speed web access at home, according to a study [...]

Starbucks Gets Web 2.0 Religion, but Can It Convert Nonbelievers?

April 1st, 2008

I actually like what Starbucks is trying to do, but the key questions really swirl around whether or not they chose the right forum, and if the idea has any legs.

photo: nyc.metblogs.com
Article excerpt: New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand. How [...]