Joe’s angle on marketing news you can use.VOD Ad Growth Barriers Remain
July 9th, 2008
Is the ad growth based on content or on opportunity?
Picture: SizeThis.com
Article excerpt: Will advertisers adapt to VOD? Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to watch content on their own schedule and avoid traditional TV advertising. At the [...]
