Joe’s angle on marketing news you can use.Brands Are Big Word-Of-Mouth Topics Among New Moms
April 29th, 2008
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact. The more important measure is how pass along improves consumers’ impressions of the brand.
photo: dcurbanmom
Article excerpt: When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]
