Joe’s angle on marketing news you can use.
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Article excerpt: Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]
He may be right, but does Eisner really get the Web space? I’m not so sure.
marketingfm
Article excerpt: Michael Eisner, the former Walt Disney Co. CEO and current investor in Veoh, said content creators shouldn’t wait for advertisers to jump into Web video. At a small but packed Helen Mills Theatre in Manhattan, Mr. Eisner [...]
Is more better? How do we leverage the connection between TV and the internet.
icanhascheezburger
Article excerpt: Racking up more total viewing time. Americans consider themselves expert multitaskers, listening to the radio while driving, surfing the Internet while watching TV, and talking on the phone while doing everything else. Yet while advertisers worry [...]
But maybe my wife won’t notice because I’m watching less “TV”!
Picture: adweek.com
Article excerpt: The amount of video consumer on TV drops among those who also stream clips online, Ipsos says. People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people [...]
Time shifting continues to be the behavior that is driving changes in media consumption. How far will it go?
Picture: static.rbytes.net
Article excerpt: Many consumers regularly visit official TV-network websites as well as YouTube, Hulu, Joost and other sites with TV content, both legal and illegal. Males 18 to 24 say they are most likely to visit [...]
64% of 9-17 year-olds go online while watching TV. What implications does this have for our current and future advertising plans?
photo by: light under a bushel
Article excerpt: Creating media while consuming it. US consumers are media omnivores, right down to the youngest members of the herd. Grunwald Associates says that in 2007, 64% of the [...]
Slow because we are treating cell phones like every other media! Consumers don’t really want ads on their cell phones – they want relevant content.
Article excerpt: Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off . Even as ads on cell phones become [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
