Mele’s Musings

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

The Upside to Media Multitasking

Is more better? How do we leverage the connection between TV and the internet.

icanhascheezburger
Article excerpt: Racking up more total viewing time. Americans consider themselves expert multitaskers, listening to the radio while driving, surfing the Internet while watching TV, and talking on the phone while doing everything else. Yet while advertisers worry [...]

Tags: multitasking, simultaneous usage, TV advertising, TV watching

Posted in General | No Comments »

TV’s Future Looks Like Web’s Present

Will web-like targeting save TV advertising?

Picture: AdAge.com

Article excerpt:  Forrester says targeted ads and a portal-like menu of options are coming to your set. TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research. [...]

Tags: targeted ads, TV advertising

Posted in Digital Marketing News, Issues of Interest | No Comments »

VOD Ad Growth Barriers Remain

Is the ad growth based on content or on opportunity?

Picture: SizeThis.com
Article excerpt:  Will advertisers adapt to VOD? Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to watch content on their own schedule and avoid traditional TV advertising.  At the [...]

Tags: advertising, TV advertising, VOD

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »