Mele’s Musings » transparency

Customer Care Reputation Studied Online Before Making Purchases

May 12th, 2008

It’s not just product reviews that drive sales – it’s retailer reviews.  More and more, customers are using social media to find out what companies they should have relationships with.

picture: buzzmachine.com
Article excerpt:   Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]

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Wal-Mart Tastemakers Write Unfiltered Blog

March 21st, 2008

Interesting that they are allowing their merchants to talk freely – I wonder how they (or any other retailer) would feel if the tables were turned?

Article excerpt:   Microsoft is one of Wal-Mart’s biggest suppliers. But that did not stop the Wal-Mart employee in charge of buying computers from panning Microsoft’s newest operating system, Vista.  “Is [...]

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Posted in Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »