Mele’s Musings

Savvy Mobile Ads Reach College Students

September 18th, 2008

Mobile, mobile everywhere, but not a text to drop. How can marketers effectively get into the mobile scene?

Picture: lgmobilephones.com
Article excerpt: Syncing up with existing interests is key. Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 [...]

Tags: Mobile, mobile marketing, text messaging

Posted in Digital Marketing News, Issues of Interest | No Comments »

Consumers Want Your E-Mail

June 12th, 2008

Not your text messages! Even among regular text users, only 9% said they preferred getting marketing messages via text over email.

photo: cache.consumerist.com
Article excerpt: Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s “2008 Channel Preference Survey.” Nearly two-thirds of US Internet users surveyed said e-mail [...]

Tags: email, mobile marketing, text messaging

Posted in Digital Marketing News, Digital Trends | No Comments »

Jumpstarting the Mobile Internet

May 19th, 2008

Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?

photo: facereviews.com
Article excerpt: Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and [...]

Tags: communication, Mobile, mobile internet, mobile social, social networking, text messaging

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week

Savvy Mobile Ads Reach College Students

Consumers Want Your E-Mail

Jumpstarting the Mobile Internet

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