Mele’s Musings » targeted ads

TV’s Future Looks Like Web’s Present

September 2nd, 2008

Will web-like targeting save TV advertising?

Picture: AdAge.com

Article excerpt:  Forrester says targeted ads and a portal-like menu of options are coming to your set. TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research. [...]

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Yahoo to Make Targeted Ads Optional

August 12th, 2008

A company giving customers control over their data?  What’s next?  Anarchy?!?

Picture: blog.speculist.com

Article excerpt:   Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]

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