Mele’s Musings » Starbucks

4 Captivating Companies and What They Share

September 25th, 2008

Are these the companies that you care about most?  How do you get your brand on the list?

Picture: bigmarketing.files.wordpress.com
Article excerpt:  Ask yourself this question: Aside from the company where you or members of your family work, how many companies do you actually care about? We think that for a lot of us, there are only [...]

On the Internet, It’s All About ‘My’

April 29th, 2008

Is “My” the “I” or “e” or “.com” when every company decided it needed to put these prefixes in front of their names and products to prove they were hip?

photo: imageshack.us
Article excerpt:  IT’S not you, it’s me. Actually, on the Internet, it’s “my.” The Web is awash in sites that begin with that most personal [...]

Starbucks Gets Web 2.0 Religion, but Can It Convert Nonbelievers?

April 1st, 2008

I actually like what Starbucks is trying to do, but the key questions really swirl around whether or not they chose the right forum, and if the idea has any legs.

photo: nyc.metblogs.com
Article excerpt: New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand. How [...]