Joe’s angle on marketing news you can use.
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
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marketingtwo.com
Article excerpt: Â Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. [...]
Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them. Â
Wikimedia
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Baby Boomers want to give something back
The key is making that giving easy.
babyboomeradvisorclub
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Gen Y Threatens To Rewrite All The Retail RulesÂ
When digital natives begin to really make some money, the old ways of retailing will have [...]
Is the corporate landing page dead for the new generation? How do we effectively reach the younger audience who is connected, but not necessarily coming to our sites?
blog.une.edu.au
Article excerpt:Â Â In today’s Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role [...]
First it was “The Tipping Point,” and now it’s “The Long Tail” that is being vilified. Are no cool, trendy ideas sacred anymore?
Picture: Flickr
Article excerpt:Â Â Had PowerPoint been around 150 years ago, Thoreau might have warned us to beware not only of enterprises that require new clothes, but also of those that require new paradigms. [...]
Creating utility across differ social networks makes a lot of sense – or is it just another way the big kids will continue to crush the small kids?
Â
photo: tendankara library
Article excerpt:Â Yahoo Inc. said Tuesday that it was joining rival Google Inc.’s initiative for creating photo-sharing and other social tools that work across the Web. [...]
