Mele’s Musings

Other good articles this past week

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]

Tags: customer service, digital advertising, digital music, DRM, ecommerce, Facebook, Google, imeem, local, marketing mix, media spending, Mobile, mobile social, mobile social networking, MySpace, online advertising, online video, social network, social networking, sports, tv and online, Wal-Mart, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Jimmy Wales: Make Your Brands Authentic

Customers don’t want to be pushed around; they don’t want you to control them.

wikimedia
Article excerpt: In the age of participatory media, Wikipedia’s co-founder touts transparency and engagement. Wikipedia co-founder Jimmy Wales is a big believer in authenticity, so much so that he mentioned it over a dozen times during an on-stage interview as part [...]

Tags: customers, Jimmy Wales, social networking, wikipedia

Posted in Issues of Interest | No Comments »

Facebook redesign to give users more control

Smart move by Facebook .  BACN will be the social network killer if they are not careful.

Picture: Cybernetnews.com

Article excerpt:  Facebook Inc. is making sweeping changes to the world’s largest social networking site, aiming to give users more control and to curb new forms of spam, company officials said late on Sunday. Facebook’s redesign aims to [...]

Tags: BACN, Facebook, iPhone, social networking, SPAM, user control

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Twitter took off from simple to ‘tweet’ success

Yes, I love to talk about Twitter. Yes, I wrote about it my last post. Yes, you still don’t get it. But you should – you really should!

Picture: smh.com.au
Article excerpt: “What are you doing?” That question is the rocket fuel for Twitter — a hot social-network service that [...]

Tags: Biz Stone, social networking, Twitter

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Jumpstarting the Mobile Internet

Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?

photo: facereviews.com
Article excerpt: Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and [...]

Tags: communication, Mobile, mobile internet, mobile social, social networking, text messaging

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Three’s Company Or Three’s A Crowd? Google To Launch “Friend Connect” On Monday

All the big social networks agree that having one central profile is of value to customers.  Too bad they can’t agree on who will own that profile.

picture: Google Images
Article excerpt:    Don’t they say good things come in threes? Well, regardless, we’ve heard from multiple sources that Google will launch a new product on Monday called [...]

Tags: Facebook, format, Friend Connect, Google, open social, social networking, user data

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Everyone Is Talking About Mobile Social Networking

You thought marketing on social networks was hard enough – how do you connect with consumers on the smallest screens?

photo: bizreport.com
Article excerpt:  Big opportunities. Big challenges. eMarketer forecasts that mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012.  “This population will comprise current online social networkers [...]

Tags: Mobile, mobile social networking, social networking

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Want To Reach Gen Y Moms? Go Online With A Softer Sell

More evidence for “word of mom” – this time more focused on younger moms who are more used to the latest technology.

picture: flickr
Article excerpt:  While the daily drill of motherhood is the same no matter how old you are, new research from Moxie Interactive is finding that when it comes to getting the help she [...]

Tags: millenials, moms, social networking, WOM

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Why Marketers Love Small Social Networks

50% of US adults will use social networks by 2011 (actually, the numbers may already be that big), but the challenge is finding the right places and the right ways to connect with them.

picture: imeem.com
Article excerpt:  Marketers who think bigger is better may want to reconsider, at least when it comes to social media. Ad [...]

Tags: brands, Social Media, social networking

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Starbucks Gets Web 2.0 Religion, but Can It Convert Nonbelievers?

I actually like what Starbucks is trying to do, but the key questions really swirl around whether or not they chose the right forum, and if the idea has any legs.

photo: nyc.metblogs.com
Article excerpt: New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand. How [...]

Tags: consumers, Social Media, social networking, Starbucks, Web 2.0

Posted in Digital Marketing News, Digital Trends, General, Retail and Product News | No Comments »