Joe’s angle on marketing news you can use.
Is banner advertising old media? Is user generated content the real future?
Picture: peswiki.com
Article excerpt: Google, Microsoft and other Web players may be wasting precious time and resources trying to dominate the display ad segment of the Web when the real ad potential may be in the user-generated, social media sphere, according to [...]
As if we needed confirmation – I dare you to find one of your colleagues who does not use some form of Web 2.0 technology.
Image: sachendrafiles.wordpress.com
Article excerpt: Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms [...]
It’s not just product reviews that drive sales – it’s retailer reviews. More and more, customers are using social media to find out what companies they should have relationships with.
picture: buzzmachine.com
Article excerpt: Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]
50% of US adults will use social networks by 2011 (actually, the numbers may already be that big), but the challenge is finding the right places and the right ways to connect with them.
picture: imeem.com
Article excerpt: Marketers who think bigger is better may want to reconsider, at least when it comes to social media. Ad [...]
I actually like what Starbucks is trying to do, but the key questions really swirl around whether or not they chose the right forum, and if the idea has any legs.
photo: nyc.metblogs.com
Article excerpt: New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand. How [...]
Is “engagement” just too fuzzy to measure, or do we need to abandon “traditional” online metrics to get to what the real value is?
photo: i-wisdom.typepad.com
Article excerpt: Social media metrics are still a work in progress. What’s a friend worth? It’s the question marketers are asking more and more as they plow into social media in [...]
I will continue to bang this drum: digital media is not about media, it’s about experiences.
photo from VentureBeat
Article excerpt: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
