Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

In a media democracy, which advertising media is most influential?

People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]

Tags: Gen X, Gen Y, magazines, media democracy, media multitasking, millenials, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, simultaneous usage, TV, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

Week of 10.13.08 / Top Stories

SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.

marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?

blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]

Tags: consumer reviews, convergence, crowdsourcing, Eisner, Men, multitasking, online video, simultaneous usage, Social Media, social network, tv and online

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, Internet Usage

Why are some media researchers throwing cold water on this important new tracking tool?
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flickr
Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]

Tags: convergence, measurement, multitasking, Nielsen, online research, simultaneous usage, tracking, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

The Upside to Media Multitasking

Is more better? How do we leverage the connection between TV and the internet.

icanhascheezburger
Article excerpt: Racking up more total viewing time. Americans consider themselves expert multitaskers, listening to the radio while driving, surfing the Internet while watching TV, and talking on the phone while doing everything else. Yet while advertisers worry [...]

Tags: multitasking, simultaneous usage, TV advertising, TV watching

Posted in General | No Comments »