Mele’s Musings

Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

Search is not always about the immediate sale.  Don’t believe me?  Read this article!

Picture: Photobucket.com

Article excerpt:   It’s prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is [...]

Tags: kids, search, tweens

Posted in Digital Commerce News, Digital Marketing News, Issues of Interest | No Comments »

Wikia Search introduces user-generated search

Is the future of search user editing, or do we prefer machines to do the thinking for us?

picture: wikipedia
Article excerpt:   Wikia Search, an open-source search engine, introduced a number of new features yesterday that allow any user to delete, add, highlight, annotate, rate and/or change the order of its natural search listings.  Jimmy Wales, co-founder [...]

Tags: search, user-generated, wikipedia

Posted in Digital Commerce News, General, Issues of Interest | No Comments »