Mele’s Musings

Week of 10.06.08/Top 5

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

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Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Online Shopping—in the Store

The advanced retailers are making online shopping transparent - because they have to.

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Article excerpt: Using e-commerce to expand physical store offerings “But the price listed on your Website was lower!” Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted [...]

Tags: offline retailers, Online shoppers, online shopping, retail

Posted in Digital Commerce News, Retail and Product News | No Comments »

The online retailers that shoppers like most

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Selection, convenience, innovation, information, and price.
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Article excerpt:  Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]

Tags: Amazon, innovation, online retailers, Online shoppers, retail

Posted in Digital Commerce News, Retail and Product News | No Comments »

Gen Y Threatens To Rewrite All The Retail Rules

When digital natives begin to really make some money, the old ways of retailing will have to change.

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Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]

Tags: digital natives, Gen Y, multitasking, retail, social shopping

Posted in Digital Commerce News, Retail and Product News | No Comments »

The web drives retail

The next wave of retail innovation may very well start in the digital space.
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Picture: blog.rssapplied.com
Article excerpt: Merchants beef up their current sites and launch new brands online to make the Internet do more. When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch [...]

Tags: American Eagle, E-commerce, innovation, retail

Posted in Digital Commerce News, Digital Trends, General | No Comments »

Shoppers Ready for a Revolutionary New Shopping Experience, New TNS Study Reports

Holograms giving sales assistance? Interactive Dressing Rooms? Are we really ready for these “Minority Report” types of experiences?
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picture: retailmarketingblog.com
Article excerpt: Holographic sales assistance, interactive dressing rooms, biometric fingerprint payments and intelligent shopping carts could depart the realms of science fiction for the real world if shoppers’ opinions on how the shopping experience will change in [...]

Tags: digital technologies, kiosks, retail, shopping experience

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »