Mele’s Musings » reputation

Customer Care Reputation Studied Online Before Making Purchases

May 12th, 2008

It’s not just product reviews that drive sales – it’s retailer reviews.  More and more, customers are using social media to find out what companies they should have relationships with.

picture: buzzmachine.com
Article excerpt:   Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]