Mele’s Musings

Yahoo to Make Targeted Ads Optional

A company giving customers control over their data?  What’s next?  Anarchy?!?

Picture: blog.speculist.com

Article excerpt:   Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]

Tags: consumer control, personalization, predictive algorithms, targeted ads, Yahoo

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

E-retailers trying to suit online experience to buyers

Can retailers really make the internet a more personalized shopping channel?

Image: seattletimes.com
Article excerpt:  An increasing number of sites have had success by engaging customers in a personal way, something online retailers hadn’t counted on.  Online retailers never meant to offer highly customized service when virtual stores were a new concept. But a decade later, it’s [...]

Tags: customized service, online shopping, personalization, virtual stores

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »