Joe’s angle on marketing news you can use.Consumers will register if there’s something in it for them, Forrester says
May 5th, 2008
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.comÂ
Article excerpt:Â Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
