Joe’s angle on marketing news you can use.
Are unskippable ads really the answer?
Image: flickr.com
Article excerpt: Digital Outlets Like Hulu, Joost and Veoh Obliged to Show Commercials. With DVR penetration knocking on 30%, much of America now views the ability to skip ads on TV as something approaching a birthright. While they haven’t had much choice in the matter, the broadcast networks say [...]
YouTube has the audience. Can it finally monetize them?
Image: youtube.com
Article excerpt: YouTube will begin offering feature films produced by at least one of the biggest Hollywood movie studios possibly as early as next month, according to an executive with a major entertainment company. For months, Google, YouTube’s parent company, has been talking to the major [...]
What will happen when people watch more video online than off?
Image: Jonathan_carpentier.tripod.com
Article excerpt: YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]
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Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Article excerpt: Â Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]
OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.
flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]
Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com
Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]
3% of American consumers have watched streaming video in the past year. The online video revolution is already upon us.
k-director
Article excerpt: The number of Americans watching video on their computers has doubled over the past year and growing numbers of younger viewers are enjoying movies and TV shows online, according to a [...]
Time shifting continues to be the behavior that is driving changes in media consumption. How far will it go?
Picture: static.rbytes.net
Article excerpt:Â Many consumers regularly visit official TV-network websites as well as YouTube, Hulu, Joost and other sites with TV content, both legal and illegal. Males 18 to 24 say they are most likely to visit [...]
