Mele’s Musings

Week of 10.06.08/Top 5

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
Â
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

Tags: Advertising cost, Complaints, consumer reviews, digital music, iTunes, musi, MySpace, online shopping, online video, social shopping, text messages, text messaging, texting, user reviews, video ads, website design, Work, Yahoo, Yelp

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Online Shopping—in the Store

The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
Article excerpt: Using e-commerce to expand physical store offerings “But the price listed on your Website was lower!” Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted [...]

Tags: offline retailers, Online shoppers, online shopping, retail

Posted in Digital Commerce News, Retail and Product News | No Comments »

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

E-retailers trying to suit online experience to buyers

Can retailers really make the internet a more personalized shopping channel?

Image: seattletimes.com
Article excerpt:  An increasing number of sites have had success by engaging customers in a personal way, something online retailers hadn’t counted on.  Online retailers never meant to offer highly customized service when virtual stores were a new concept. But a decade later, it’s [...]

Tags: customized service, online shopping, personalization, virtual stores

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Consumers will register if there’s something in it for them, Forrester says

If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.

picture: branchhome.comÂ
Article excerpt:  Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]

Tags: brand, consumers, conversion, online shopping, personal information, registration

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Retail and Product News | No Comments »

Prior to buying, consumers sink big time into online research, survey finds.

More data to what we have all known both intuitively, and increasingly empirically: consumers research online and purchase in stores much more often.  What does that say about tracking online sales for digital campaigns?

photo: flickrÂ
Article excerpt: The online shopper of today is knowledgeable about researching online before buying, and is inclined to do just that. [...]

Tags: offline sales, online shopping

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »