Joe’s angle on marketing news you can use.
The advanced retailers are making online shopping transparent - because they have to.
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Article excerpt: Using e-commerce to expand physical store offerings “But the price listed on your Website was lower!” Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted [...]
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Selection, convenience, innovation, information, and price.
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Article excerpt:  Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]
We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.
Article excerpt: Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because [...]
