Mele’s Musings

Week of 10.06.08/Top 5

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

The online retailers that shoppers like most

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Selection, convenience, innovation, information, and price.
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Article excerpt:  Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]

Tags: Amazon, innovation, online retailers, Online shoppers, retail

Posted in Digital Commerce News, Retail and Product News | No Comments »

Mulpuru discusses the state of online retail today

Multichannel retailers need to think big picture.  According to this article, most are not yet.

Picture: Google Images
Article excerpt:  In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into [...]

Tags: Forrester, Mobile, multi-channel, online retailers

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To Save Gas, Shoppers Stay Home and Click

Last week, I was bragging that I found gas for under $4.20 a gallon. Who EVER thought that gas over $4.00 would be considered a bargain?

Picture: ChuckThomas.com
Article excerpt: To go shopping these days, more Americans are trading in their car keys for a keyboard. Online shopping is gaining at a time when [...]

Tags: consumers, gas prices, offline retailers, online retailers

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest | No Comments »

Guessing the Online Customer’s Next Want

Anyone had the experience of having Amazon recommend products for you based on gifts that you bought for someone else?  I personally have long awaited a better, more controlled, and more personalized way to get recommendations. 

picture: bridgewell.com
Article excerpt:  Among online retailers, pushing customers toward other products they might want is a common practice. Both Amazon [...]

Tags: Amazon, Netflix, online retailers, product recommendation, targeted upselling

Posted in Digital Commerce News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »