Mele’s Musings

Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, Internet Usage

Why are some media researchers throwing cold water on this important new tracking tool?
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Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]

Tags: convergence, measurement, multitasking, Nielsen, online research, simultaneous usage, tracking, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

At-work web browsing leads to in-store purchases, study shows

More time at work just means more shopping at work, too.

Picture: Blogs.chron.com

Article excerpt:  There’s more than work going on in those cubes, and no wonder with U.S. consumers spending 60% of their waking hours at work, according to WorkPlace Media, which distributes advertiser offers and samples to employees through their companies.  47% of employees say [...]

Tags: offline purchasing, offline sales, online customer experience, online research

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Online research and offline buying prove a powerful connection

If they’re using both channels interchangeably, shouldn’t the experience be the same?

Image: carolphillips.net
Article excerpt:  While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]

Tags: Clicks & Bricks, multi-channel, offline purchasing, online research

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Importance of online research in web purchases varies by item, study says

Let’s not confuse influence with information.   The web is used often in purchases, but that doesn’t necessarily mean it changes people’s minds.

Picture: bestbuy.com
Article excerpt:   New research finds that the influence of online research in web purchases varies by product.  While the Internet can help consumers sort through product choices, it doesn’t always influence buying decisions [...]

Tags: advice, Best Buy, online research, opinion

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »