Mele’s Musings » online customer experience

At-work web browsing leads to in-store purchases, study shows

July 9th, 2008

More time at work just means more shopping at work, too.

Picture: Blogs.chron.com

Article excerpt:  There’s more than work going on in those cubes, and no wonder with U.S. consumers spending 60% of their waking hours at work, according to WorkPlace Media, which distributes advertiser offers and samples to employees through their companies.  47% of employees say [...]

Humanizing the Online Customer Experience

June 30th, 2008

Online customer service stinks because most e-tail sites are too enamored with technology solving their problems, and are not taking the time to really understand their customers.

Image: Amazon.com
Article excerpt:  If shoppers got the same kind of experience in real-world stores that they’ve come to expect online, sales floors would soon become a sea of empty [...]