Mele’s Musings

Week of 10.06.08/Top 5

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

At-work web browsing leads to in-store purchases, study shows

More time at work just means more shopping at work, too.

Picture: Blogs.chron.com

Article excerpt:  There’s more than work going on in those cubes, and no wonder with U.S. consumers spending 60% of their waking hours at work, according to WorkPlace Media, which distributes advertiser offers and samples to employees through their companies.  47% of employees say [...]

Tags: offline purchasing, offline sales, online customer experience, online research

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Multi-Channel Shopping Changing Retail

Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt:  Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]

Tags: bargain hunters, E-commerce, multi-channel, offline sales

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

The Off-Line Impact of Online Ads

The Harvard Business Review released this article in which comscore highlights the power of online ads to drive offline sales – in fact, the sales driven offline are much larger than those driven online.
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picture: blog.rssapplied.com
Article excerpt: The internet is widely considered the most measurable of advertising media, but those easily tracked click-throughs and e-commerce sales [...]

Tags: Harvard, offline sales, online ads

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Retail and Product News | No Comments »

Prior to buying, consumers sink big time into online research, survey finds.

More data to what we have all known both intuitively, and increasingly empirically: consumers research online and purchase in stores much more often.  What does that say about tracking online sales for digital campaigns?

photo: flickrÂ
Article excerpt: The online shopper of today is knowledgeable about researching online before buying, and is inclined to do just that. [...]

Tags: offline sales, online shopping

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »