Mele’s Musings » offline retailers

One Big Store

August 4th, 2008

Until retailers learn this lesson, they will never be truly successful in the multichannel world: “customers increasingly shop the retailers they like online and off and expect each retailer to recognize them across channels.”

Picture: lodicashregister.com
Article excerpt: The payoff in web-enabled point-of-sale: Better service for valuable customers. Many cross-channel initiatives have added features to [...]

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To Save Gas, Shoppers Stay Home and Click

July 29th, 2008

Last week, I was bragging that I found gas for under $4.20 a gallon. Who EVER thought that gas over $4.00 would be considered a bargain?

Picture: ChuckThomas.com
Article excerpt: To go shopping these days, more Americans are trading in their car keys for a keyboard. Online shopping is gaining at a time when [...]

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