Mele’s Musings » offline purchasing

At-work web browsing leads to in-store purchases, study shows

July 9th, 2008

More time at work just means more shopping at work, too.

Picture: Blogs.chron.com

Article excerpt:  There’s more than work going on in those cubes, and no wonder with U.S. consumers spending 60% of their waking hours at work, according to WorkPlace Media, which distributes advertiser offers and samples to employees through their companies.  47% of employees say [...]

Online research and offline buying prove a powerful connection

June 30th, 2008

If they’re using both channels interchangeably, shouldn’t the experience be the same?

Image: carolphillips.net
Article excerpt:  While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]