Joe’s angle on marketing news you can use.Study Refutes Niche Theory Spawned by Web
July 9th, 2008
First it was “The Tipping Point,” and now it’s “The Long Tail” that is being vilified. Are no cool, trendy ideas sacred anymore?
Picture: Flickr
Article excerpt: Had PowerPoint been around 150 years ago, Thoreau might have warned us to beware not only of enterprises that require new clothes, but also of those that require new paradigms. [...]
