Mele’s Musings » new media

Some execs believe social space is the real new media

August 4th, 2008

Is banner advertising old media? Is user generated content the real future?

Picture: peswiki.com
Article excerpt: Google, Microsoft and other Web players may be wasting precious time and resources trying to dominate the display ad segment of the Web when the real ad potential may be in the user-generated, social media sphere, according to [...]