Mele’s Musings

Experts Explore The Business Value Of Social Networking Sites

September 11th, 2008

The first question is, do you accept the premise that retailing is social? Even if your answer to the first question is no, the second question is, do you want to develop a deeper relationship with customers?

Picture: simonwhatley.co.uk
Article excerpt: If you accept the premise that retailing is a social business, then it would follow that [...]

Tags: Facebook, MySpace, social network, Twitter

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

New Facebook Ads Help Connect Users with Advertisers

September 2nd, 2008

Is the answer interaction or data?

Picture: images.ientrymall.com
Article excerpt: In its mission to make the world more connected, Facebook is helping its users connect more with its advertisers. The social networking site has begun testing a handful of new ad formats allowing users to interact with their Facebook friends within the ads themselves. The offerings are [...]

Tags: engagement ads, Facebook, interactive, MySpace

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

MySpace Might Have Friends, but It Wants Ad Money

June 24th, 2008

Why are the social networks, with their huge audiences, having trouble monetizing?

i.ehow.com
Article excerpt: When the News Corporation added MySpace to its portfolio nearly three years ago, it expected that if its base of 16 million users kept growing — and each user kept adding friends, sharing photos and swapping flirty messages — the advertising dollars [...]

Tags: ad money, monetization, MySpace

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

MySpace: My Portal?

June 16th, 2008

If MySpace becomes a portal, will they be the new category killer?

Picture: businessweek.com
Article excerpt: News Corp. wants its popular social networking site to be a gateway to the Internet—and go head-to-head with Yahoo and Google lnJust as Yahoo! (YHOO) gets one competitor off its back by quitting merger discussions with Microsoft (MSFT), the Web portal [...]

Tags: email, Google, MySpace, portal, Yahoo

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

The ‘MySpace suicide’ trial

May 27th, 2008

Will this tragedy lead to a stifling of content or activity on social networks? Should it?

photo: komotv.com
Article excerpt: Lori Drew is being indicted not for her alleged role in Megan Meier’s death, but for violating MySpace’s terms. What happened to Megan Meier, a girl in a small Missouri town west of St. Louis, was a [...]

Tags: legal, Lori Drew, MySpace

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Yahoo joins Google’s OpenSocial platform

April 1st, 2008

Creating utility across differ social networks makes a lot of sense – or is it just another way the big kids will continue to crush the small kids?
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photo: tendankara library
Article excerpt: Yahoo Inc. said Tuesday that it was joining rival Google Inc.’s initiative for creating photo-sharing and other social tools that work across the Web. [...]

Tags: Google, MySpace, OpenSocial, platform, portability, social, social networking, Yahoo

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Other good articles this past week

Other good articles this past week

Other good articles this past week / 9.29.08

Experts Explore The Business Value Of Social Networking Sites

New Facebook Ads Help Connect Users with Advertisers

MySpace Might Have Friends, but It Wants Ad Money

MySpace: My Portal?

The ‘MySpace suicide’ trial

Yahoo joins Google’s OpenSocial platform

Other Articles of Interest / week of 3.10.08

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