Joe’s angle on marketing news you can use.
SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]
Why are some media researchers throwing cold water on this important new tracking tool?
Â
flickr
Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]
Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them. Â
Wikimedia
Â
Baby Boomers want to give something back
The key is making that giving easy.
babyboomeradvisorclub
Â
Gen Y Threatens To Rewrite All The Retail RulesÂ
When digital natives begin to really make some money, the old ways of retailing will have [...]
When digital natives begin to really make some money, the old ways of retailing will have to change.
real traffic mag
Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]
Is more better? How do we leverage the connection between TV and the internet.
icanhascheezburger
Article excerpt: Racking up more total viewing time. Americans consider themselves expert multitaskers, listening to the radio while driving, surfing the Internet while watching TV, and talking on the phone while doing everything else. Yet while advertisers worry [...]
Not sure what is more surprising – the fact that they spend so much free time online, or that they have so little free time!
Picture: Mistfall.com
Article excerpt: The Internet has become a big part of the leisure-time activities of U.S. consumers with broadband connections who spend nearly half of their free time each weekday [...]
More and more proof that reaching out to users in multiple channels pays dividends.
picture: washingtonpost.com
Article excerpt:Â Consumers’ Intent to Buy Escalates When They See an Ad in More Than One Place. As if you needed yet another reason to diversify your media mix, a study shows that consumers’ intent to buy products increases dramatically if [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?Â
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
