Joe’s angle on marketing news you can use.Serving Other Media With TV Ups Appetite for Products
June 12th, 2008
More and more proof that reaching out to users in multiple channels pays dividends.
picture: washingtonpost.com
Article excerpt: Consumers’ Intent to Buy Escalates When They See an Ad in More Than One Place. As if you needed yet another reason to diversify your media mix, a study shows that consumers’ intent to buy products increases dramatically if [...]
