Joe’s angle on marketing news you can use.
What are the 5 must-have features of an etail website? You might not be surprised, but that doesn’t mean you’re doing it.
PIcture: nature.com
Article excerpt: There are five must-have features e-tailers should incorporate into their online businesses, according to Joe Chung, cofounder and CEO of Allurent: interactive merchandising, advanced shopping tools, rich media, advanced search and [...]
If they’re using both channels interchangeably, shouldn’t the experience be the same?
Image: carolphillips.net
Article excerpt: While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]
Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt: Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]
