Joe’s angle on marketing news you can use.
This article fuels our findings: moms like to talk about products, and they trust brands who treat them right.
Image: designmom.com
Article excerpt: Many are open to direct contact from brands. More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting. The company also found that [...]
They ain’t playing Resident Evil 4, but the picture you have of a gamer in your head may not reflect reality.
picture: newsimg.bbc.co.uk
Article excerpt: Move over, guys. Mom wants to play. It has been years since the stereotype of teen boy video gamers in the US was wholly true. Most video gamers are adults, [...]
More evidence for “word of mom” – this time more focused on younger moms who are more used to the latest technology.
picture: flickr
Article excerpt: While the daily drill of motherhood is the same no matter how old you are, new research from Moxie Interactive is finding that when it comes to getting the help she [...]
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact. The more important measure is how pass along improves consumers’ impressions of the brand.
photo: dcurbanmom
Article excerpt: When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]
