Joe’s angle on marketing news you can use.
When will mobile marketing become the next big thing?
Picture: dialaphone.co.uk
Article excerpt: Simple ad formats reaching the widest audience. Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond to mobile [...]
My wife is going to love this one – now I’m going to be watching even more video!!
Picture: adage.com
Article excerpt: Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]
Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?
photo: facereviews.com
Article excerpt: Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and [...]
You thought marketing on social networks was hard enough – how do you connect with consumers on the smallest screens?
photo: bizreport.com
Article excerpt: Big opportunities. Big challenges. eMarketer forecasts that mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012. “This population will comprise current online social networkers [...]
I have a feeling this will be a subject of interest we cover all year. Everyone is hungry to do more and more mobile, but what will it take for mobile to really take off? Value!!
chart: eMarketer.com
Article excerpt: Are mobile marketers moving ahead or merely spinning their wheels? ”2007 was not ‘the year of mobile [...]
Are WAP pages dead? Is the iPhone the real model for the future of mobile surfing? I think I would say yes.
photo by Sagolla
Article excerpt: Are iPhones more web-friendly than other web-enabled cell phones, or are iPhone users simply more web-savvy? Either way, surveys by rating and review site Viewpoints.com found big differences in the [...]
I will continue to bang this drum: digital media is not about media, it’s about experiences.
photo from VentureBeat
Article excerpt: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using [...]
3.17.08 | Joe’s Top 5:
ChoiceOverload/TwitterRevolution/MobileYet?/MoreisMore/WalMartBloggers
How Much Choice Do Consumers Want?
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment. Read More ..
Welcome to Conference 2.0
To me, this [...]
Slow because we are treating cell phones like every other media! Consumers don’t really want ads on their cell phones – they want relevant content.
Article excerpt: Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off . Even as ads on cell phones become [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
