Mele’s Musings » mobile marketing

Text Messages Rule Mobile Ads

August 4th, 2008

When will mobile marketing become the next big thing?

Picture: dialaphone.co.uk
Article excerpt:  Simple ad formats reaching the widest audience. Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer.  Still, consumers who respond to mobile [...]

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Consumers Want Your E-Mail

June 12th, 2008

Not your text messages!  Even among regular text users, only 9% said they preferred getting marketing messages via text over email.

photo: cache.consumerist.com
Article excerpt:   Text and instant messaging are fine for friends, but not for marketers.  That was the main finding of ExactTarget’s “2008 Channel Preference Survey.”  Nearly two-thirds of US Internet users surveyed said e-mail [...]

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Posted in Digital Marketing News, Digital Trends | No Comments »