Mele’s Musings

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Privacy Key As Mobile Ads Continue To Grow

You talkin’ to me?

Picture: rohde-schwartz.com
Article excerpt:   Mobile advertising in the U.S. will hit $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan.  The report cited wireless operators’ development of new campaigns both on carrier portals, or “decks,” and off-deck, capitalizing on advertisers’ abilities to cover production costs and [...]

Tags: content, mobile advertising, personal space, privacy

Posted in General | No Comments »

What’s Holding Up Mobile Advertising?

I have a feeling this will be a subject of interest we cover all year.  Everyone is hungry to do more and more mobile, but what will it take for mobile to really take off?  Value!!

chart: eMarketer.com�
Article excerpt: Are mobile marketers moving ahead or merely spinning their wheels? ”2007 was not ‘the year of mobile [...]

Tags: Mobile, mobile advertising, personal space

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Mobile Ads: Slow to Take Off

Slow because we are treating cell phones like every other media!  Consumers don’t really want ads on their cell phones – they want relevant content.

Article excerpt:  Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off . Even as ads on cell phones become [...]

Tags: advertising, marketers, Mobile, mobile advertising, TV watching

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »