Joe’s angle on marketing news you can use.Conversation Quotient
April 1st, 2008
Is “engagement” just too fuzzy to measure, or do we need to abandon “traditional” online metrics to get to what the real value is?
photo: i-wisdom.typepad.com
Article excerpt: Social media metrics are still a work in progress. What’s a friend worth? It’s the question marketers are asking more and more as they plow into social media in [...]
