Joe’s angle on marketing news you can use.
The title is right, but the analysis is partially a miss. Google is a media company even without creating its own content sites.
Picture: DigitalDaily
Article excerpt: Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious [...]
My wife is going to love this one – now I’m going to be watching even more video!!
Picture: adage.com
Article excerpt: Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
