Mele’s Musings » marketing

Analyst: Half of ’social media campaigns’ will flop

October 13th, 2008

Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
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marketingtwo.com
Article excerpt:   Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. [...]

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These Brands Build Community

May 19th, 2008

How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
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photo: adweek.com
Article excerpt:  How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]

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