Joe’s angle on marketing news you can use.Mobile Ads: Slow to Take Off
March 21st, 2008
Slow because we are treating cell phones like every other media! Consumers don’t really want ads on their cell phones – they want relevant content.
Article excerpt: Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off . Even as ads on cell phones become [...]
