Mele’s Musings » kids

Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

August 12th, 2008

Search is not always about the immediate sale.  Don’t believe me?  Read this article!

Picture: Photobucket.com

Article excerpt:   It’s prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is [...]