Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
August 12th, 2008
Search is not always about the immediate sale. Don’t believe me? Read this article!
Picture: Photobucket.com
Article excerpt: It’s prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is [...]