Joe’s angle on marketing news you can use.Text Messages Rule Mobile Ads
August 4th, 2008
When will mobile marketing become the next big thing?
Picture: dialaphone.co.uk
Article excerpt: Simple ad formats reaching the widest audience. Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond to mobile [...]
